Google Search Console, formerly known as Google Webmaster Tool (GWT), is a powerful platform that allows website owners to track how their sites interact with Google.
Google Search Console provides a comprehensive view of your website's health, highlighting technical issues such as crawl difficulties, mobile optimization issues, and security risks. It also gives you the information you need to boost the organic performance of your website. It is a Google-provided free online service for webmasters.
Features and Uses of Google Search Console
Since the last site crawl, Google Search Console allows you to view how many of your website's pages have been indexed by Google. It shows you all indexing issues or warnings and provides data for investigation. You might, for example, have faulty code, banned URLs, or a theme issue on your site.
By submitting a sitemap to Google Search Console, you may increase the crawlability of your site and lower the likelihood of indexing issues. You may use the URL inspection tool to look at particular URLs. You may use it to look for any mistakes or inconsistencies, as well as discover when the website was last crawled. You can see how many backlinks your website has, whose domains are linked to it, and what anchor text they are using.
If any of your pages do not comply with Google Search Console standards, GSC will send you an email message. You may also use this page to keep track of any security vulnerabilities. Once you've figured out how GSC works, you can start using it to optimize your website, improve its rating, and increase visitors. The purpose of Google site verification is to demonstrate that you are the owner of the website. As a result, you must complete the Google Search Console authentication procedure before using Google tools to manage your sites.
What is a sitemap, and how important is it in SEO?
A sitemap is a blueprint for your website that assists search engines in finding, crawling, and indexing all of your material. Sitemaps also inform search engines about the most essential pages on your website.
There are five different ways to use Google Search Console to validate your website
HTML Verification File: This approach requires you to upload an HTML file to your website's root directory. It's straightforward, but you'll need access to your server to upload the file, which you can accomplish with FTP/SFTP clients or cPanel File Manager.
Step 1: Download the Verification File
Step 2: Upload the File via SFTP
Step 3: Click the Verify Button in Google Search Console
HTML Meta Tag: Before verification, it creates a meta tag that may be pasted into the head portion of the website's HTML file.
Google Analytics method: In the head area for the corresponding account, enter your website's Google Analytics tracking code for verification. Only URL prefix properties, not Domain properties, may be utilized using this approach.
Google Tag Manager: Using Google Tag Manager, you can install, track, and monitor meta tags without having to alter the main code. This approach allows tag management code to be put directly into the start of the HTML file's body section for verification. This technique can be used only URL prefix properties, but just not Domain properties.
DNS Server Method: This procedure entails entering DNS Data records into the domain name provider's record list and then verifying them.
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