Search Engine Optimization


What Is SEO / search engine optimization?

SEO stands for “search engine optimization.” In simple terms, it refers to improving your webpage to improve its visibility when people search on Google, Yahoo, and other search engines. The better your pages' exposure in search results, the more likely you are to attract attention and attract new and existing clients to your site. Google is one of the most popular search engines.


HISTORY OF SEO


History of SEO


Tim Berners-Lee launched the world's first website on August 6, 1991, and it is still live today. Many more websites appeared in the years after that. Google's history begins in early 1995 when Larry Page and Sergey Brin were working on a student project at Stanford University, which later became the Google search engine company in 1998. When the terrorist attack on the World Trade Center occurred on September 11, 2001, a number of users browsed for information about the World Trade Center and the incident. Google, on the other hand, failed to give proper information or site pages about the incident. In response to a follow-up query, the engineers indicated that the majority of websites are not crawlable by the search engine, i.e. they do not match the search engine's requirements for crawlability. The ability of a search engine to access and crawl the contents of a web page is known as crawlability. Google decided to develop a beginner search engine optimisation methods guide to overcome these issues and get public acceptability. These guild lines assisted webmasters in developing crawlable web pages or making changes to existing websites to optimize them. On-page / on-site SEO is the process of making changes to a website so that it may be crawled by a search engine. Whereas Off-page / off-site SEO refers to adjustments made outside of a website, such as enhancing page rankings or analyzing hyperlinks. Google uses the process of Web Crawling: The technique of indexing data on internet websites using software or automated script is known as web crawling. Web crawlers, spiders, spider bots, and crawlers are all names for automated scripts or programs that crawl the internet. Web crawlers save pages to be processed by a search engine, which indexes the pages so that users may find information more quickly. A crawler's job is to figure out what's on each page. This allows users to quickly access any information on one or more pages. 

Caching: 

Indexing:


The Evolution Of SEO


Evolution of SEO


As the Internet became more populated, the first search engines emerged to meet a demand for structure and accessibility. In 1993, search systems such as Excite transformed the way information was cataloged, making it easier to access information by sorting results based on keywords identified within content and backend optimization.


Major competitors such as Yahoo (1994) and Google (1997) entered the scene shortly after to improve and simplify how data is indexed and provided.


Everything works in this early level of SEO. To reach high search ranks, companies would use keyword stuffing, excessive tagging, and (often spammy) backlinks. Major algorithm adjustments could take months to complete, allowing black-hat SEO strategies to continue working for extended periods.


Future search powerhouses like Google began to see the opportunities to connect visitors to more useful content and pushed to put in place the Internet's rules and regulations that we have today.


Initially, Google's search engine results were niche- or content-specific. In which websites were ranked depending on the frequency with which relevant keywords were used. As a result, the search results will be organized around the keywords. However, some black hat users began 'keyword stuffing' to take advantage of keyword usage. It's a black hat SEO method that involves boosting the frequency of keyword usage in order to improve a website's search engine ranking without improving the quality of the content.


Google made modifications to its search algorithm to prevent such misbehavior. To increase the quality of the material, they made the search results link-specific. In link-specific search, websites were ranked based on other websites' hyperlink suggestions. As a result of the increased number of websites recommending a website's link, the website's rating improved. Somehow, black hat users began to abuse this feature by selling links in order to rank higher. Websites began to profit by unlawfully suggesting other websites. This had an impact on search quality since websites with poor content were being ranked. As a result, Google altered its search engine algorithm once again, making search results quality-link-specific. Google created a page ranking rating method in which the web pages were scored based on the website's trust value. These Google requirements are unclear, however, those websites that satisfied the criteria were given a higher page rank. The search results for quality-link-specific ranking were only based on link suggestions from these reliable or page-ranked websites. For a short time, black hat users began to buy and sell links to site-valued websites that Google couldn't monitor until Google announced the 'passing the juice' policy.


When a page-ranked website recommends additional links, the equity of the page-ranked website is transferred onto the other website. As a result, their page rank was steadily lowered. As a result, websites with high page rankings are unable to offer hyperlinks needlessly. When a website recommends a link, the search engine considers these recommendations as votes from other websites. As a result, the suggested page gains in value and is worth promoting.


After a while, Google included a 'NO follow' feature. No follow links are used when a webpage wants to refer to another link without passing or sharing its equity power. Even if the suggested sites have a better page rank or trust value, the link juice will not be shared if the 'NO follow' feature is used.


Why has Google been hesitant to make modifications to its algorithms?

Between 2003 and 2008, Google developed in popularity and expanded into the advertising business. Google AdWords, which was subsequently renamed Google Ads or Pay Per Click (PPC), is a Google advertising tool for businesses that displays adverts on Google. AdSense is a Google initiative that allows website owners to show commercial advertisements on their sites. The change in algorithm will modify the terms, which will affect the viewers' webpage visibility, resulting in a drop in Google's income.


Google Ads

Personalized search results and auto recommendations were first offered in 2009. Google started interacting with the user more. Even the ranking of online pages was based on human involvement.


Bounce rate is a phrase used in online traffic analysis in Internet marketing. It reflects the percentage of visitors that come to the site, then leave without seeing any additional pages on the site.


Going back and forth from a search engine results page (SERP) to a specific search result destination site is referred to as pogo-sticking. In other words, pogo-sticking occurs when a searcher clicks on a link on a SERP, discovers it isn't what she was looking for, and promptly hits the back button to leave.
When a visitor visits the first web page and then leaves without spending time on it, and then visits the following page and spends more time on that page, Google gives the second page the top ranking.

Social Media Influence

By 2010, internet users have grown to appreciate social media services such as Facebook and Orkut. Links from Twitter or Facebook are not considered in the same way that links from other reputable websites are. The most popular pages in Google search results typically have a large number of shares. Because more social shares drive more visitors to the website, and more shares increase the likelihood of your content gaining backlinks. As a result, increasing your social shares, even if just inadvertently, helps your search engine results. "Influential power" is a ranking criteria that compares two sites with similar social media strengths.






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