WHAT ARE PODCASTS?
Spotify? What about Apple Music? What about Amazon Music? Ganna? JioSaavn? And now there are video podcasts available on YouTube. Podcasts have become ubiquitous in most people's lives in recent years...we even produce our own. (From The Malayali Podcast.) The podcast format is becoming increasingly popular as the globe becomes busier and people's time is more limited than ever before. According to a recent survey, audio content allows listeners to multitask, with 49% of podcast listening occurring at home, 22% occurring while driving, 11% occurring at work, and 8% occurring while exercising. In addition, podcast audio content allows listeners to delve into issues without scheduling time to read or watch a video.
WHY PODCASTS?
The benefit of the podcasting format is that it provides an infinite variety and alternatives. They are also easily accessible, and listening to one requires little preparation; you only need a smartphone.
Branded podcasts are one of the most effective yet underutilized media in our industry; with the number of podcasts increasing by 50% year on year, the audience and popularity are for engagement.
According to recent statistics, 93% of listeners who start a podcast listen to most or all of the episodes; in comparison, business-related movies of 30 minutes or longer have a completion rate of only 14%. Branded podcasts are an effective tool for increasing awareness and speaking directly to potential customers in an organic way that informs and appeals to their interests without alienating or overwhelming them by appearing overly commercialized.
Let's get up with your podcast branding.
Our approach is confident that we guarantee results for every campaign we run.
Let's talk!👉
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