SEO is not a one-time thing. Consider not putting your SEO campaign on hold for a while. This is why.
It might be tempting to stop performing SEO for some time for various reasons — maybe it's a money issue, you've had a poor experience with your SEO vendor, or you're not getting the expected results.
Should you stop doing SEO if this happens? And what are the ramifications if you do?
SEO takes time, not just a few minutes
SEO is similar to running a marathon. Your opponents will pass you if you stop because you fatigue easily. The longer you take a break, the further ahead the competitors will be - and catching up may be difficult.
No one is pushing you to do SEO, of course. However, you must analyse your options before quitting investing time and money in them.
You're up against an average of 12 updates to Google Search every day, millions of rivals per term, and website upkeep that, if neglected, will result in a low-quality site, making it even more challenging to rank. That is why perseverance is the key to SEO success. SEO can only be stopped if Google stops altering things and all your competitors disappear.
Why you shouldn't give up on SEO
You should consider the following three things before taking a break from SEO:
On average, 12 changes to searches are made per day. It's no secret that Google's search engine is constantly being updated. Google conducted over 600,000 trials in 2020 alone, which "resulted in more than 4,500 enhancements to Search." That works out to an average of 12 modifications every day. Some modifications are minor, while others are significant. Some are publicised, while others are not. (Click here to see how many Google changes SEOs discuss.) In all circumstances, most firms do not have a core skill in tracking and understanding how these changes affect a website. As a result, you require SEO knowledge. SEOs spend endless hours testing and evaluating Google updates so that their clients or businesses may profit. If you abruptly discontinue SEO, your website will likely not survive the Google storm for long.
You are competing with millions of companies - yes, millions.
Try any search on Google and observe how many results appear. Any query can yield millions or billions of results. These are your online competitors.
Your material has to appear on page one of those millions of results. If you want even more clicks, ensure your material is among the first few results on the page.
We examined data from three recent studies on search results position and click-through rate, and we discovered that position one consistently receives the most clicks:
To properly compete, you must be an expert in the many search verticals (such as Google Images) and all of the search features on page one – not just the 10 blue links.
Every day you put your SEO on hold is a day your competitors may invest money and effort to gain an advantage.
Given that it might take up to seven months to achieve the desired results from SEO, that is time you cannot afford to waste. (Additionally, specific keywords take much longer to rank; for example, it took us two years to assist a customer rank first for "games").
Keeping your website updated is a full-time job.
While it is true that great websites may accumulate value in the form of links and traffic over time, SEO cannot be set and forgotten.
You must frequently update the technology that powers your website and its information. And how often depends on the sort of website and the type of content.
For example, if you have information that Google refers to as "your money or your life," you will need to examine and renew it regularly.
Consider that every site will regularly require technical SEO repairs to guarantee top performance for search engines and end-users. Consider servers, content delivery networks, content management systems, crawling difficulties, etc.
Remember that "unmaintained/abandoned 'old' websites or unmaintained and inaccurate/misleading material is a factor for a low Page Quality ranking," according to Google's Search Quality Rater Guidelines.
Because Google values websites that are up to date and provide a pleasant user experience, discontinuing SEO risks affecting your ability to rank.
Conclusions
When businesses want to vacation from SEO, it's usually because they aren't getting the desired results. And this is often due to other causes like financial limits, incorrect SEOs, or misaligned expectations.
However, if you spend 5% to 10% of your sales and engage with the correct SEO vendor, you should be able to get the desired outcomes. And those outcomes usually result in increased income for the company.
Stopping SEO is seldom an issue that any organisation considers when producing income. However, suppose you regard SEO as a necessary marketing activity throughout the life of your company. In that case, you will almost always win the marathon. However, you lose if you quit.
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